SOLD-OUT FEVER!
Music Recorded business performance getting worse, but different from the music concert business. Construction has remained productive as long as there is financial speculation and the committee that directs the rhythm of the music content market is able to attract a colossal stamina. Indonesia is one of the healthy territory of the global concert circuit business. Expression is recorded through the status of Sold-Out for concert music that even far from the date of the event. This passion has opened a new round of star wars and it was likely this year will be a golden year concert business.
Actually, a lot of aspects that underlie and influence the dynamic motion of the concert industry in general. The most fundamental thing to understand is the economic conditions of countries able to meet all the financing burden and penalty of a musical performance from upstream to downstream. The second main focus is the country’s stability and the calculation of risk is compiled through long observation detailed by the embassy through the corridors of protocol in the context of bilateral relations.
These two points had been played a warranty on the hysteria that summarized expressive music fans via the medium of social media on the headliner and supporting acts are promoted. It can not be excluded also that the official visit of President Barack Obama in November last to be crucial momentum for the landscape of the entertainment business world to know Indonesia has a security system to be visited. Our memories are sure to get back to some foreign musicians who previously canceled show like Limp Bizkit and Rihanna.
Now, through this difficult time has passed and the concert promoters back optimistic celebration planned many aftershocks. Two giant concert promoter in Indonesia is JAVA Musikindo, Java Festival Production and contribute fully to break the typographical arrangement and culture of the music business. Now, they are appreciated as a professional example for a line of new players in concert management process that has high integrity and credibility of business contacts and music fans. The atmosphere is also reviving Sentra Live in 1991 brought the New Kids On The Block to Indonesia.
Upon the achievement of positive enthusiasm and a reversal of the situation, Indonesia more competitive in regional markets. The booking agents and artist management is now more proactive cluster package offers instant superstar and legend superstar who previously may not be promoted by a concert promoter and record company of every artist. Another aspect that helped drive change is a condition of the country where the musicians are currently experiencing economic paralysis in meeting the revenue quota futures that have been unattainable quickly also through the sales revenue in the music content and digital audio formats.
The Asian market is the destination section for musicians the world. But recently, this invasion of Japan could not continue to avoid the prohibition of nuclear radiation from Fukushima. This opportunity became attractive to the door to go pick up a new promoter margin business portfolio as well as sculpt the absolute capital. Among them are diamond and Ismaya Live Entertainment. The presence of a new promoter was supported by market research and the ability of working capital as a smoothing operational. Beyond them, there are still many active promoters such as Soundshine, Original Productions, Buena Produktama.
To avoid competition in the same segment, the promoter is present with identity and posture that crisscrossed in executing strategy and marketing communications. To maintain a balance of content, it is not uncommon concert promoter in the country to oust musicians shared the stage with musicians overseas. Another striking difference is the courage promoter of music into the premium market which is believed to have the system status will not be sensitive to super-expensive ticket prices.
While these were still testing the activity in Jakarta, but sooner or later the movement of the concert business is expected to go into other provinces. Population of the nation, amounting to 240 million extremely reliable record significant sales both tickets and concert merchandise. These opportunities will also be captured by the sponsors who regularly work together with the concert business as the FMCG industry (fast moving consumer goods) and banking targeting premium customers. What a fever!@2011aldosianturi
Appeared on The Marketeers Magazine April 2011 (Kenapa Jakarta Kebanjiran Konser)
