LOCAL WISDOM ON MUSIC BIZ
In late May, the Asian music business attending a casual gathering of regional level called Music Matters in Singapore. This activity earned a positive response in exposing the work of musicians as well as copyright. If we can maximized this opportunity, then this activity can be a stepping stone to gain access to or interest in the corridor of the world such as SXSW and Midem. But all returned to our respective agendas and the pattern approach to run the businesses.
Events such as Music Matters to be fully supported. However, in order to successfully achieve all absolutely essential elements in the music business paradigm of Indonesia, it would require a long series of open and independent communications. Now, what is served at the event can be accessed visually through the internet site and clearly visible when the Music Matters is still partial to the surface of large-scale corporate music business.
In the event, some of the music business from Indonesia were present to speak in a few panels. Pretty good but they are the only person who living in the center of this country without ever going around the provinces to find out the reality of what is desired music to music lovers. To be successful, they must move by cities and create a national and historical decision. During these business people just surrender to the music elitist and business data model provided by the Telcos and the big media.
With the preparation of a long event, this activity can not be another face that represents the music business realities of our country. A big mistake when setting aside spending power of the music of Indonesia. Over the last 20 years, buyers of music has catapulted sales of copyrighted works than all the countries in the regional domain. The data is already not so relevant to be used, but can not be denied that the numbers are the numbers able to speak.
To this day, the music thrives in this country. Some served in mature, manufactured and rotten by the merchants of different musical ambitions and business motives. With a capital speculation that different from each other, then music exposure that can speak on behalf of generations can not be determined the presence and future. Local Wisdom is the primary answer and challenge to anyone who tried to lift the colorful world of Indonesian art in the canvas. When hiring the wrong person, then the work of the team will not create a charismatic memory.
In my humble opinion, this is not the reality of grief but as I treat it as the invitation to everyone who love to see the natural growth of Indonesia’s music became more enthusiastic in the near future. This method is always more powerful than simply investing in capital that was wrapped by a long-term business plan. In reality, all the musicians did not stop innovating with the work of good music and they should get a good place and not monotonous. Many have tried, but feel like a failure when working with musicians and usually always caused by the price issues.
The view of the premature are then carried by wind and harm the two sides are actually in dire need of cooperation in creating a long history of the music business. Likewise, if the approach that was brought to the musician is in a different language of instruction. Musicians do not understand instead of interpreting what was written, but the country’s past we have not made anyone accustomed to negotiating in a foreign language. This is another reality that can not be ditepikan and besides getting used from now on, the next generation is expected to develop strength in a clear promotional value.
Approach to the music business is not as easy as a sparkling musical production. Because the landscape of the music business a lot of touches of education and development, then the charm that seemed less attention to the young people who dream to become instantly famous. There is no meeting point that makes the atmosphere to be impressed easily. Top hierarchy must remain consistent for the music business is on track if you want to create history and reach the ambition was initiated in large amounts of time and effort.
Music business is owned and also contribution of everyone. Anyone can contribute without having to be a musician. Despite of small or large portion, a sincere contributions are always have an effect on future growth. Especially when we are apart, then the invitation to make music out of context and is very meaningful to the sustainability of the music business. Keep in mind, that the musicians have fans. Any activity attracted people. So let’s apply a genuine contribution to the creative musical journey. @2011aldosianturi/Photo: web.beta.unsoed.ac.id
