K-POP IS U-POP
Like it or not, South Korean pop culture phenomenon attacked Indonesia in a big wave. Children, teenagers and parents late in the vortex of the art surge through drama and musical presentation that imitate the pop industry. During our economic crisis in 1997, South Korea just to get a gap to fly while Chinese television channel CCTV broadcast the drama series “What Is Love” throughout the country. The Chinese television viewers feel socially clicked with a touch of the country east of each of these scenes.
With the positive applause, Korea received a big interest from the variety of countries that have the largest population in the world, then this ginseng country more confident to continue the export of culture with a more solid business strategy. With a film that is not less exciting drama of “A Wish Upon a Star”, the invasion of business re-done and managed to master the new market awareness of China, Hongkong and Taiwan. Opportunities are not condoned by the music business and opened the way with the release of Clon, HOT, SES and Baby VOX. Some names are so appreciated and inspire a new K-Pop music from other businessmen to be present differentiation.
In the early 2000s, South Korea can not be number one because of Asia’s largest music market in the hands of Japan. Too much risk investment will be wasted if forced to get into the Japanese music market with music products. In accordance with the initial prescription, in 2003 finally NHK television movie titled Korean drama “Winter Sonata” starring Bae Young-joon, Choi Ji-woo, Park Yong-ha and suddenly mastered Korean Japanese market is so difficult to overcome. South Korea’s tourism sales index was also doubled over the charisma of its film drama.
Not stopping there, the South Korean MBC TV re-released film history-based drama series Dae Jang-geum, who became a global interest to the entire world. In parallel, the film business and music into fresh land to be developed. In the mid-90s, some more serious business of art and culture to his land with the sole purpose of mastering the world market and raise the national revenue. With a huge capital investment each business to create talent academy to expose young talents who screened closely.
Each artist management went into the Capital Markets (KOSDAQ) to find opportunities to get a larger working capital. Among them are SM Entertainment Co. Ltd, JYP Entertainment, YG Entertainment and DSP Entertainment competing artists scored huge fight over the position in the world music business pie. Two big names like BoA and Rain to pave the second wave of South Korean music business and now followed by Girls’ Generation, TVXQ, Super Junior, Kara, SHINee, Wonder Girls, 2PM, Big Bang.
The Internet helped facilitate the spread of fusion music that combines the communication culture of South Korea with western culture. All candidates artist trained hard and had to master the English language and for the affairs of the production, management in cooperation with the world’s best songwriters who came from Sweden. Large income dredged by the state with a population of 50 million people increasingly become the parameters of fresh music business. Fever boyband and girlband also adopted in Indonesia by the presence of SM * SH, Max5, 7 Icons, 5 Angels, S9B, Cherry Belle.
There is nothing wrong against their presence in the music business. It’s just that the culture would be better to adopt when all at once expose the cultural value of Indonesia. Because if it is packed with good music business, Indonesia will have a point that became another option for music lovers in the territories of the world. What is described above is also touched upon the government support the nation’s talent that must be given the support material in a structured and controlled and free from political agendas that become habitual.
No one can predict whether the South Korean cultural phenomenon of all time or is limited, but the most important thing is how to create a unique dish that can be enjoyed in today. K-Pop is become U-Pop (Universal Pop) right now! (2011aldosianturi /Photo: Special)
