BUYERS DON’T CARE!
Lately, I routinely meet retailers album in Jakarta and Medan. Among them are Mr. Andrie (MusikPlus), Mr. Aljauw Lie (Aquarius Mahakam) and Mr. Hansen Teo (ET45). In addition to having good relationships with senior business people, the opportunity to meet very powerful tool used to exchange experiences and find valuable insights to strengthen measures in the territory of Indonesia music business lately. Although rarely exposed, it turns out retailers fully understand the shifts in the context of generational change. Good communication with buyers of the album became one of the keys to understand the market dynamics.
Frenzied migration of physical products to digital music was quite excited talk about, but the outline is still in the stage of discourse. The sound rose to the surface because the reflection is triggered by anxiety over news that the music business came from different continents. Reactions varied layers of redundant since the businessman suddenly heard a compact disc format was no longer selling in several countries. Then, all felt that a change in trend in other countries is bound to happen and hit the commercial music products in Indonesia.
Measurements without a solid calculation is difficult and ended up eroding the real business expectations should always be steady. Some retailers have expressed gloom by closing some branches in one city on the grounds of effectiveness and efficiency. Yet many still feel confident that the traditional distribution channels still play a role during the musicians are still in production. The expertise and consistency owned retailers, this view became indisputable. They understand that consumers always rhythmic waves with a mutual need for music is different.
Not all potential consumers at retail are looking for one kind of the same music. All have agendas and tastes that cross each other in the affairs of the album selection. Especially with a different ethnic background, then the location of the opportunity to print sales figures not only from the cluster of popular albums that graced the program artificially on the screen. Feeling as a sacred place for the business owner purchase the album, retailers save disappointment with the decision makers at record companies increasingly do not understand what it means to the retail music business.
All retailers that I’ve encountered have an average flight hours for about 30 years. It’s no longer count their experience in promoting physical sales and cooperate with the record company. But the longer they assess cooperative relationships with music publishers increasingly incompatible. Retail only serve as a showcase of the new album is in fact no longer be selected through a rigorous selection of the Artist & Repertoire (A & R). While 40% of sales in traditional retail music albums donated by the back catalog (older releases) and this portion does not get more attention than the workers at the record companies today.
The figure is not playing, because the smallest one retailer is able to contribute as much as 5% of record companies and includes salaries of all employees who take shelter within the company. Simple logic, it should hear the music publishers and processing inputs submitted by retailers. Why should I? Because buyers of the album is a major retail client instead of a label that simply stands as a middle man in matters of distribution. While as a buyer, they did not want to know about what it is about the record companies and music business is tricky. Buyer’s do not care, they just want to look for, find and buy the album needed.
After a slump following the wave of the music business for a decade, retailers are now returning the guts to sell a music album in a physical context. Retailers did not bother to mention the threat of the universe of discourse surrounding the music business over the years. They assess if the forecast is only a mere conversation, because there is no absolute proof. Remains a magnet for musical exchanges between the grandeur of the interior of the present investment, retailers will also begin to renovate the look of the store who are considered old-fashioned. The move is believed will provide convenience for the buyer physical album in Indonesia.@2011adosianturi
