A-Z OF YOUTH MARKETING
Why should you care with Youth Marketing? Youths being youths, the element of fun is everywhere from head to toe, from eating to studying. It’s in everything youth do today. But you should not treat Youth as your ordinary customers because they value other things. So quite different. A lot of traditional concepts still stand, but do something with them.
A: Anytime, Anywhere, Anything B: Build On Ideas, Not Apps C: Contextualize, Don’t Generalize D: Don’t Communicate but Create Conversations E: Exchange Before Engage F: Focus On The Social, Not Functional G: Grow Trust Before You Sell H: Happy All The Time I: Invite, Involve Then Inform J: Join Communities, Don’t Build K: Keep It Simple, Short & Social L: Local Is The New Global M: Make Friend Before You Make Customers N: Never Lie, They’re Young Not Stupid O: Observe, Listen, Learn, Participate P: Proud Is Good, Loud Is Not Q: Question The Status Quo. Keep Evolving R: Rentalship. They don’t like to own stuff S: Slanguage, Please Understand Their Lingo T: Tweet is The New Hello U: United We Brand V: Volunteerism is growing W: Why? The single question gen Y always has. Please have answers. X: Xperimention power is their mindshare Y: Youth being Youths Z: Z isn’t the last word. That’s the prerogative of the youth
